Kia Motors Partners With Copa América, National Rugby League Side Bulldogs

Kia Motors announced its "Platinum Sponsor" role for the 2015 Copa América Chile and a new partnership with National Rugby League side Canterbury Bulldogs, according to the FINANCIAL.The Copa América agreement "marks Kia's second consecutive sponsorship" of the tournament, having served as a "Gold Sponsor" for the '11 tournament in Argentina. Kia "will supply 140 official vehicles" to CONMEBOL. Kia "will also seek to boost its brand image" through diverse marketing activities, including pitch A-board advertisements, TV commercials airing during the game broadcasts and Kia car displays at the tournament venues. In addition, Kia "plans to activate" various on and offline promotional campaigns in all of the countries participating in the Copa América Chile 2015 (FINANCIAL, 3/13). As part of the deal with Canterbury, Kia Motors Australia will provide the club with a fleet of Kia Sorentos used by players, officials and staff (Bulldogs).