UEFA named French HR firm Proman the official recruitment agency of Euro 2016. Proman, France's first independent family business in the sector, becomes the event's second national sponsor (UEFA). ... The Cambodian Basketball League announced that Angkor Beer will remain its main sponsor for the second consecutive year (PHNOM PENH POST, 3/10). ... Australian Football League side Essendon announced that match ball partner Yakult has re-committed to the club for another two years. As part of the new deal, Yakult's support will include exposure across the club's digital media platforms as co-presenting rights partner of BomberTV (Essendon). ... Former NFL Baltimore Ravens player Ray Lewis visited Under Armour's brand store in in Mexico City on Wednesday for the retail introduction of its NFL Combine collection in Mexico (Under Armour). ... IMG entered into a strategic relationship with Barcelona to exclusively represent the clubs’ commercial interests in mainland China. The three-year deal covers brand and commercial strategy, sponsorship, exhibition games and tours (IMG). ... Adidas announced a new partnership with global creative agency 72andSunny. 72andSunny will serve as the lead global creative agency for adidas Sport, responsible for brand-level global campaigns with a strategic focus on football, running and basketball. The agency was named to Fast Company's "Most Innovative Companies 2015" and is a two-time "Agency of the Year" winner for Advertising Age and Adweek (adidas).
