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Marketing and Sponsorship

Marketplace Roundup: ICM Capital Signs With League Championship Side Nottingham Forest

ICM Capital has announced its exclusive FX Partnership with League Championship side Nottingham Forest, which will run until the end of the current season. The sponsorship will include branding on the back of the shirts and extensive branding in the stadium, starting with Forest's match vs. Middlesbrough on Monday (ICM Capital). ... The Handball Bundesliga (HBL) has extended its partnership with CTS Eventim in the areas of ticketing and customer relationship management. Both parties agreed to extend the partnership, which has been in place since '07, for another two years until '17 (HBL). ... Ligue 1 side Stade de Reims agreed to a new partnership with Tunisair for the remainder of the '14-15 season. Tunisair will be visible on the back of Reims shorts and LED display devices of the Auguste Delaune stadium. The deal was brokered by Sportfive (Stade de Reims).

SBJ Morning Buzzcast: April 23, 2024

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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