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Marketing and Sponsorship

Scottish Premiership Side Celtic Confirms Kit Deal With Boston-Based New Balance

Scottish Premiership side Celtic has "confirmed a long-term kit deal" with U.S. firm New Balance, according to the SCOTSMAN. The club signed a long-term contract with the Boston-based sports brand in what the club has called "potentially the biggest kit deal" it has ever agreed. New Balance "will supply the club" with team kit, training wear and equipment from the '15-16 season onwards. The deal "is likely to allow Celtic access to New Balance’s extensive global retail network, giving the club greater exposure in a range of international markets." Additionally, Celtic "will receive a boost" due to its links with Boston and significant fanbase in the Massachusetts capital (SCOTSMAN, 3/5).

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