Menu
Events and Attractions

British Masters Returns To European Tour Schedule For First Time Since '08

The British Masters will return to the European Tour Int'l Schedule for the first time in seven years in '15, with a quartet of Britain’s leading golfers rotating as the tournament host over the next four seasons. As a presenting sponsor of a European Tour event for the first time, Sky Sports will work with the European Tour. Ryder Cup players Luke Donald, Ian Poulter, Justin Rose and Lee Westwood will each take it in turn to host the tournament, last played in '08, and will help to select the venue each year. First to assume the role will be 12-time European Tour winner Poulter, who will take the British Masters back to Woburn Golf Club. Sky Sports will help encourage interest in golf, including programming aimed at new fans across TV, online, digital media and social media outlets (European Tour). The PA reported it will be the 17th time that Woburn has hosted the British Masters and the first since '02, when Poulter and Rose "battled it out for the title, with Rose winning by a shot after a closing 65." This year's event will be staged on the Marquess course and have a prize fund of £3M ($4.6M) (PA, 3/4).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/03/05/Events-and-Attractions/British-Masters.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/03/05/Events-and-Attractions/British-Masters.aspx

CLOSE