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League One Bradford City Co-Chair Rhodes Calls Approach To Ticket Sales Naive

League One side Bradford City co-Chair Julian Rhodes said the club's approach to selling tickets for its FA Cup quarterfinal against Reading has been "naive," according to Peter Scrivener of the BBC. Season-ticket holders were "allowed to purchase as many tickets as they wanted, at the club's discretion." The club sold out an initial allocation on Sunday, "leaving some season-ticket holders without a ticket." Rhodes: "The priority is to get them a ticket. The speed at which they sold out surprised us." The same ticketing policy was used for the Bantams' win over Sunderland in the previous round, and Rhodes said it had "worked well." Rhodes added, "We have kept some tickets back and have advised season-ticket holders without tickets to contact the ticket office." Some fans have bought "more tickets than they needed." They have been attempting to sell them online at "inflated prices." Bradford City co-Chair Mark Lawn said, "We can't stop people from selling tickets on once they've bought them but it is illegal." Lawn has threatened to ban any fans found to have been "attempting to sell tickets on" (BBC, 2/23).

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