Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Umbro Announces Partnership With Dutch Club PSV Eindhoven After 20 Years With Nike

Umbro added Dutch football club PSV Eindhoven to its lineup, according to Mark Yesilevskiy of SB NATION. PSV Eindhoven has "been a Nike team since 1995." The club currently sits top of the league table, "12 points clear of second-place Ajax and 14 goals better off in terms of differential." Umbro and PSV "announced a new five-year deal that will see all of PSV's teams wear Umbro kits" from the '15-16 season on. As part of the announcement, PSV and Umbro "unveiled next season's training kit." The training kit "features a solid navy blue torso with red sleeves and a collar to match." The two groups "will unveil their full line later on this year" (SB NATION, 2/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/02/19/Marketing-and-Sponsorship/Umbro-Eindhoven.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/02/19/Marketing-and-Sponsorship/Umbro-Eindhoven.aspx

CLOSE