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Marketing and Sponsorship

Major Sponsor Pulls Support For Greyhound Racing In Wake Of Live Baiting Scandal

One of greyhound racing's biggest sponsors "has pulled its support in light of the live baiting scandal," according to Beth Newman of THE AGE. National meat provider Macro Meats Gourmet Game "has pulled its sponsorship from all greyhound racing in Australia, including Brisbane's Albion Park, in the wake of the Four Corners investigation aired on Monday." The company "signed on as the largest sponsor of South Australian racing last year and has had long associations with greyhound racing in Queensland, New South Wales and Victoria." Managing Dir Ray Borda "also dabbles in greyhound and horse ownership." Borda said, "It's not just a business decision, it's a personal decision. I'm as appalled as everybody else. A clear message has to be put through that change has to occur." Borda said that he would not rule out a return to greyhound sponsorship, but "would need to see a great deal of change." Borda: "You never say never. They'd have to address animal welfare issues, that's the number one problem, and change the image of what it is." Other sponsors "are yet to make a call on their associations with Greyhound Racing Queensland" (THE AGE, 2/18).

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