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Brasileiro Side Palmeiras Announces Insurer Prevent Senior As New Sponsor

Brasileiro side Palmeiras "secured its second sponsorship deal in a week," according to SOCCEREX. Brazilian insurer Prevent Senior "agreed to place its logos on the team's kit for the rest of 2015" in a deal worth 5M reais ($1.9M). It "will take a secondary position on the shoulder after financial institution Crefisa signed a major deal last week for the main shirt sponsorship rights." Prevent Senior's agreement with the Sao Paulo club "is something of a surprise, however." The team's new home stadium, opened last year, "is named after Allianz, a rival to Prevent Senior in the insurance sector." The Maquina do Esporte website reported on Tuesday that Allianz did not, however, secure exclusivity in the insurance category, "allowing Palmeiras to move forward with its own, separate sponsorship agreement" (SOCCEREX, 1/27).

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