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Star Sports To Broadcast Int'l Cricket Council World Cup In Six Languages

The World Cup 2015 "will be telecast live on Star Sports network in six languages," according to the PTI. The tournament "will be broadcast in Hindi, English, Tamil, Kannada, Malayalam and Bengali." Star Sports, India's leading sports broadcaster, "unveiled its youth-centric campaign titled, #wontgiveitback, for the upcoming world cup." The campaign, the second in a series to promote the event, "will set the stage for an unparalleled marketing blitz" by the broadcaster. The campaign "will be unleashed by a multi-media blitzkrieg across Star network supported by digital, print, radio and outdoor" (PTI, 1/24).

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

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