Sportlobster Named Presenting Partner Of NBA Global Games London

The NBA and Sportlobster announced an extension of their existing partnership that will see the online sports network named presenting partner of NBA Global Games London 2015. The game, featuring the Milwaukee Bucks and New York Knicks, takes place at The O2 on Thursday. In addition to being the presenting partner of NBA Global Games London 2015, Sportlobster is the event’s official social media partner, allowing fans to engage with the NBA through “lobs” and user generated content. Sportlobster will also receive prominent brand exposure, including event logo inclusion, on-court and in-arena signage, and will host a number of fan activations and promotions leading up to the game (Sportlobster).