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Marketing and Sponsorship

Agnieszka Radwanska Apparently Adds Tech Firm Workday To Roster Of Sponsors

Tennis player Agnieszka Radwanska is apparently endorsing Silicon Valley-based software company Workday. The WTA Tour’s fifth-ranked player in the world was wearing the company’s logo on her dress in an Australian Open tune-up event this week. Workday is an NYSE-listed company with revenue of nearly half a billion dollars. The company also sponsors golfer Brandt Snedeker, who like Radwanska is a client of Lagardere Unlimited, which declined to comment. Workday’s logo appears on Radwanska’s dress alongside the logo of Lexus, which she also backs.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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