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Marketing and Sponsorship

Marketplace Roundup: Dunlop To Continue As Moto2, Moto3 World Championships Supplier

Dorna Sports announced Dunlop has agreed to continue as the sole tire supplier to the Moto2 and Moto3 World Championships from the start of '15. The deal also includes trackside advertising at int'l FIM MotoGP World Championship events (MotoGP). ... Hopman Cup "announced Volkswagen as its new official vehicle partner." The new partnership signals the car manufacturer's increasing commitment to tennis in Australia, after the brand joined forces with the Brisbane Int'l, Apia Int'l Sydney and the Kooyong Classic (Tennis Australia). ... Percept Sports and Entertainment has been appointed as the official marketing activation agency of the 35th National Games, India's premier sporting event. The mandate for the games involves various ground activations and event administration duties.  This includes multiple activities like game announcements, school activations, flash mobs, countdown timer installations, media launches, etc. (INDIAN TELEVISION, 12/19). ... Swiss watchmaker Albert Riele has become the Alpari World Match Racing Tour’s first ever official watch partner. For each year of the agreement, Albert Riele will produce a limited-edition timepiece for the Alpari World Match Racing Tour that will also be presented to each member of the World Championship team at the end of the season (Alpari World Match Racing Tour). ... Canon Singapore (CSPL) has become the latest founding partner and official printing & imaging partner of the Singapore Sports Hub following the signing of a three-year agreement. CSPL will receive branding, hospitality and signage rights in recognition for its sponsorship. CSPL's support will also extend to offering Sports Hub and its consortium members its print and document management, as well as specialist outsourcing services (CSPL).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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