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Marketing and Sponsorship

Marketplace Roundup: Dunlop To Continue As Moto2, Moto3 World Championships Supplier

Dorna Sports announced Dunlop has agreed to continue as the sole tire supplier to the Moto2 and Moto3 World Championships from the start of '15. The deal also includes trackside advertising at int'l FIM MotoGP World Championship events (MotoGP). ... Hopman Cup "announced Volkswagen as its new official vehicle partner." The new partnership signals the car manufacturer's increasing commitment to tennis in Australia, after the brand joined forces with the Brisbane Int'l, Apia Int'l Sydney and the Kooyong Classic (Tennis Australia). ... Percept Sports and Entertainment has been appointed as the official marketing activation agency of the 35th National Games, India's premier sporting event. The mandate for the games involves various ground activations and event administration duties.  This includes multiple activities like game announcements, school activations, flash mobs, countdown timer installations, media launches, etc. (INDIAN TELEVISION, 12/19). ... Swiss watchmaker Albert Riele has become the Alpari World Match Racing Tour’s first ever official watch partner. For each year of the agreement, Albert Riele will produce a limited-edition timepiece for the Alpari World Match Racing Tour that will also be presented to each member of the World Championship team at the end of the season (Alpari World Match Racing Tour). ... Canon Singapore (CSPL) has become the latest founding partner and official printing & imaging partner of the Singapore Sports Hub following the signing of a three-year agreement. CSPL will receive branding, hospitality and signage rights in recognition for its sponsorship. CSPL's support will also extend to offering Sports Hub and its consortium members its print and document management, as well as specialist outsourcing services (CSPL).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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