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Marketing and Sponsorship

Marketplace Roundup: Swiss Ice Hockey Federation Signs Deal With SAP Switzerland

SAP Switzerland has teamed up with the Swiss Ice Hockey Federation for the '14-15 season. As an official sponsor of the federation, SAP Switzerland will be featured on boards and on the ice during several national team games. In addition, the software company will support the SIHF in the area of analytics (SIHF). ... Brasileiro side Grêmio signed "a sponsorship deal with Gatorade." The drinks brand's logo "will appear on the front" of the club's training kit during preseason training for its '15 campaign. The financial terms of the Gatorade deal "were not released" (SOCCEREX, 12/15). ... Audi South Africa announced a partnership with Cricket South Africa which will see the brand become its official vehicle partner. Audi will gain branding exposure both in-stadia and on TV. Fans at home and at the stadium will get insight into player performance via the Audi Performance Tracker, and will be able to keep track of the speed of every ball with the Audi Speedgun (Audi). ... Super Rugby side Melbourne Rebels announced that Musashi has signed on as the club’s official supplement supplier for the 2015 Super Rugby season. The Musashi logo will feature on the collar of the Rebels’ home and alternate jerseys, as well as on the collar of the coaches' polo, worn by head coach Tony McGahan and his team (Melbourne Rebels). ... Australian Football League side Collingwood entered into a partnership with United Petroleum, which will see the company become a major partner of the club and its new match-day ball sponsor for the next three seasons. United Petroleum branding will feature on all match balls used during Collingwood home games from the '15 season onward, while signage will feature prominently when the club stages matches at the Melbourne Cricket Ground (Collingwood FC).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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