Nike "won the top two spots on YouTube’s list of most watched ads in 2014," earning a combined 171.7 million views for its “Winner Stays” and “The Last Game” video ads, according to Amy Gesenhues of MARKETING LAND. Both of Nike’s ads, along with Budweiser’s “Puppy Love,” Duracell’s “Trust Your Power,” and Proctor and Gamble’s “Thank You, Mom | Pick Them Back Up” were created around this year’s major sporting events. According to YouTube, 75% of video views for the top 10 ads featuring the Super Bowl and World Cup "occurred before and after Super Bowl Sunday, and the month-long duration of the World Cup series." YouTube said that its top 10 ads generated more than 1 billion minutes worth
of viewing time, "earning a combined 600 million views (three times the
number of views earned by the top ten ads in 2012)" (MARKETING LAND, 12/9).
YouTube's Top 10 Ads of 2014
|
| |
Brand/Title |
Views |
1.
|
Nike Football “Winner Stays” |
98.4M
|
2.
|
Nike Football “The Last Game” |
73.3M
|
3.
|
Budweiser Super Bowl XLVIII Commercial “Puppy Love” |
53.4M |
4.
|
Always “#LikeAGirl” |
53.3M |
5.
|
Devil’s Due “Devil Baby Attack” |
48.8M |
6.
|
Duracell “Trust Your Power” |
22.7M |
7.
|
Galaxy Note 4 “Then and Now” |
22.1M |
8.
|
P&G “Thank you, Mom | Pick Them Back Up | Sochi 2014 Olympic Games” |
19.7M |
9.
|
Budweiser’s Global Be(er) Responsible Day “Friends Are Waiting” |
19.5M |
10.
|
Heineken “Routine Interruptions” |
13.8M |
