The countdown to the Int'l Cricket Council Cricket World
Cup 2015 has officially begun, with the ICC releasing the official commercial for the event, according to INDIAN TELEVISION. With the tournament scheduled to begin on Feb. 14, the
campaign titled "Greatness is Contagious" reflects the "insight that one
cannot help but be affected when one is in the presence of stalwarts." The ad begins with a "few children, in different parts of the world,
gearing up for a match by preparing a pitch by either arranging a set of
stones to be used as make-believe wickets or sketching a wicket on a
ruined wall." A still from the film depicts how cricket is "celebrated as religion in
India, as temple priests and worshipers are shown performing an aarti of
two cricket bats." The music in the 60-second spot is that of Swedish Producer WDL's
Bob's Beat, assisted by Markus Wetterberg's (Mawe) vocals. The agency for the ad is CHE Proximity "while the
production was carried by Sweetshop." Ben Quinn is the "director and the
executive creative director is Leon Wilson" (
INDIAN TELEVISION, 12/9).
