Menu
Marketing and Sponsorship

Romanian Club Steaua Bucharest Stripped Of Name, Colors, Emblem After Court Ruling

The Romanian champion Steaua Bucharest was stripped of its name, colors and emblem, but was "handed a reprieve for Thursday’s Europa League match with Dynamo Kiev," according to REUTERS. Romania’s most famous club, which was founded in '47 as an army side, had its registration canceled by Romania’s highest court on Wednesday "after losing a battle over their trademark with the country’s defence ministry." Playing in yellow instead of its "famous red and blue shirts," players were presented on Sunday by the stadium’s announcer as “the champions of Romania.” They appeared as “hosts” on the scoreboard and the club’s emblem "was replaced by an empty square." The name effectively became invisible, removed from all training kits and officials’ suits. The two teams’ names were missing from the teamsheet, which were presented to reporters before Sunday’s clash. The situation could change, "but only if Steaua officials reach an agreement with the defence ministry for the use of the trademark" (REUTERS, 12/8).

BCCI LOGO: The PTI reported "in a fresh diktat for players representing various teams in domestic competitions," the Board of Control for Cricket in India has instructed match referees to ensure that none of the India players -- current or discarded -- sport the Board logo on their gear "as that will be considered a violation of the association's code." Normally, the moment a player breaks into the Indian team and then subsequently comes to domestic cricket, "they have a habit of wearing India helmets, jerseys or caps." The BCCI "wants to stop that" (PTI, 12/7).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/12/09/Marketing-and-Sponsorship/Steaua-Bucharest.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/12/09/Marketing-and-Sponsorship/Steaua-Bucharest.aspx

CLOSE