Marketing and Sponsorship

CAA Eleven's UEFA Role Expands To Take In Nations League

12.8.2014

UEFA extended the remit of its exclusive marketing agency for the sale of certain media and commercial rights, CAA Eleven, to include its new Nations League tournament. The exec committee approved an agreement with CAA Eleven. This means that the agency will now also be responsible for managing the commercial rights to the Nations League as well as the European Qualifiers, European Championships and friendly matches. The Nations League received the unanimous backing of all UEFA member associations at a meeting in March and UEFA on Thursday said its inaugural edition will be played from Sept.-Nov. '18. CAA Eleven will also continue to manage the rights to the final tournaments of UEFA's other national team competitions (CAA Eleven).

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