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Tennis Player Novak Djokovic Teams Up With Wine Brand Jacob's Creek In New Campaign

Wine brand Jacob's Creek has teamed up with world No. 1 tennis player Novak Djokovic as part of a "global campaign set to launch" on Jan. 13, according to John Glenday of THE DRUM. Djokovic stars in a series of "Made By" short films in which he "celebrates the people, places and passions which have served him well on his path to success." Jacob's Creek "previously employed Andre Agassi to front its Open Film series" (THE DRUM, 12/1). THE ADVERTISER's Valerina Changarathil reported the "documentary series celebrating the people, places and passion that have made Djokovic, is the first time the world will hear his story in his own words." Directed by U.S. filmmaker Keith "Keef" Ehrlich, the series takes viewers "back to the beginning of Novak's journey, to the dedication of first coach Jelena Gencic and his grand slam wins at the Australian Open and Wimbledon." The short film series is to released on Jan. 13 (THE ADVERTISER, 12/2). In London, Emily Crane reported Djokovic is set to "reveal never before told stories." In a trailer for the film released on Monday, he said, "The biggest fight I had in my life was actually the fight within." The partnership with Djokovic is "part of the Jacob's Creek global tennis sponsorship platform, which includes the Australian Open, Wimbledon and the China Open" (DAILY MAIL, 12/1).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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