The National Bank of Abu Dhabi has renewed a multi-year agreement to be the official bank of the Formula 1 Abu Dhabi Grand Prix. NBAD has been the official bank of this event since the 2009 Formula 1 Grand Prix (NBAD). ... The Austrian FA (ÖFB) has renewed its commercial ties with betting company Tipp3, lottery firm Toto and carmaker Hyundai. Tipp3, an ÖFB partner since '08, will continue to "use the Austrian national team and their boss Marcel Koller in its marketing activities" as part of the deal. The ÖFB has also confirmed that Toto will continue its support of the body for a further three years and Korean carmaker Hyundai has extended its deal for two more years. Financial terms of all the deals "have not been released" (SOCCEREX, 11/19). ... EPL side Fulham has agreed to a long-term partnership with Two Circles, a data-driven agency that works with sports rights-holders to help drive their commercial revenue. The club will utilize the agency’s CRM solution, which “draws on social media and other external sources to provide fan data and insights” (SOCCEREX, 11/19). ... Diners Club New Zealand announced its sponsorship of New Zealand’s premier golf event -- the 2015 BMW New Zealand Open. The three-year sponsorship deal further cements its commitment to the sport. As part of its event sponsorship, Diners Club NZ is offering NZ Golf Diners Club card members three unprecedented prizes in a Spend & Win promotion (BMW New Zealand Open). ... Williams announced that Randstad, the second largest HR services provider in the world, will be continuing as a partner of Williams Martini Racing for ‘15 and beyond after agreeing to a new multi-year agreement. Randstad is visible on the livery of the team’s cars and also has an extensive off track activation program (Williams F1).
