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Marketing and Sponsorship

NBA Announces Launch Of 'NBA Sundays' Across Europe, Middle East, Africa

The NBA announced the launch of the “NBA Sundays” marketing campaign that will see customized branding around specially selected games on Sunday evenings (local time in Europe, Middle East and Africa) during the '14-15 regular season. Running across broadcast, digital, print and social media, the integrated campaign will see fans throughout the regions enjoy weekly Sunday games in primetime. The “NBA Sundays” game broadcasts will feature customized and localized content, including pregame, halftime and in-game features tailored to the int'l viewer. The “NBA Sundays” campaign tipped off on Sunday. The following partners will deliver the “NBA Sundays” campaign:

Broadcast/digital partner

Country/territory

Sportklub

Balkans

Telenet (starts Feb. 8)

Belgium

Stan Sport

Central Asia & CIS

Nova Sport

Czech Republic & Slovakia

TV2 Denmark

Denmark

Nelonen Pro

Finland

beIN Sports

France

Silknet

Georgia

OTE

Greece

Sport5

Israel

Sky Italia

Italy

K Sport

Kosovo

Sport1

Lithuania

beIN Sports

Middle East and North Africa

Sport1

Netherlands

Canal + Sport

Poland

Dolce Sport

Romania

Viasat Sport

Russia & CIS

SuperSport

Sub-Saharan Africa

BT Sport

U.K. & Ireland

(NBA).

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