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Marketing and Sponsorship

Big Bash League Side Melbourne Signs Two-Year Deal With FAL Healthy Beverages

Big Bash League side Melbourne Renegades on Wednesday announced a two-year sponsorship deal with FAL Healthy Beverages. FAL will become the club's new major partner and will promote its coconut beverage brand, Coco Joy, via prominent placement on all Renegades playing jerseys and pants for the next two seasons. Melbourne Renegades CEO Stuart Coventry said the FAL partnership was the first of several commercial announcements to be rolled out during the next few months. He said, "We've experienced unprecedented commercial interest from prospective partners during the off-season, and expect to finalize terms with several of these before BBL|04 hits off" (Melbourne Renegades).

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