Menu
Marketing and Sponsorship

Paddy Power Sets Up 'Swap Shop' For Liverpool Fans With Mario Balotelli Shirts

Liverpool player Mario Balotelli's half-time shirt swap "proved so controversial in midweek," Paddy Power set up its own "Swap Shop" at Anfield ahead of Liverpool's clash with Hull City, according to Alex Richards of the London DAILY MIRROR. The £16M ($26M) signing from AC Milan "sent fans into a frenzy back in August" -- and expectant supporters promptly spent  £50,000 ($80,000) on shirts with Balotelli's name and number. Reds supporters upset with the Italian's performance on Wednesday can "trade in their No.45 shirt for one featuring the name of a former Reds goalscorer." Some fans "queued around the terraced houses to exchange their Balotelli shirt for ones reading Rush, Fowler and Owen" -- provided for free by Paddy Power (MIRROR, 10/25).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/10/27/Marketing-and-Sponsorship/Swap-Shop.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/10/27/Marketing-and-Sponsorship/Swap-Shop.aspx

CLOSE