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Marketing and Sponsorship

Samsung, Int'l Paralympic Committee Extend Partnership Through 2020 Games

Samsung Electronics has signed an agreement with the Int'l Paralympic Committee to extend its partnership through to beyond the Tokyo 2020 Paralympic Games. For the next six years of this agreement, Samsung, which has sponsored the IPC since '06, will remain one of the IPC's official worldwide paralympic partners and will expand after '16 its category of sponsorship to the "Wireless Communications Equipment and Computing Equipment," including smartphones, tablets, laptops, personal computers and other computing equipment, and desktop printers. Samsung and the IPC will continue the Samsung Paralympic Blogger program, where Paralympic athletes have the chance to connect with fans via social media (IPC).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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