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Marketing and Sponsorship

ManU Players Snub Sponsor Chevrolet By Refusing To Drive Fleet Of Free Cars

ManU players "have continued to drive their Mercedes, Porsches and Range Rovers to and from training -- despite club sponsors Chevrolet shipping in a fleet of vehicles specifically for that purpose," according to Adam Shergold of the London DAILY MAIL. The American manufacturer "was hoping to gain some publicity from the likes of Wayne Rooney, Angel Di Maria and Radamel Falcao sitting behind the wheel of their cars." But the transporter lorry-load of 15 -- including Chevrolet Camaros and Stingrays -- delivered in April "sit unused in a corner of the Carrington car park." It is "embarrassing for the club's hierarchy" because Chevrolet pays £47M ($75M)-a-year to have its name adorn ManU's shirts. A ManU source confirmed that "the fleet of cars sent by Chevrolet are used only by the training ground staff." A Chevrolet spokesperson insisted that "the players were under no obligation to drive the cars provided, calling it a 'voluntary drive programme'" (DAILY MAIL, 10/23).

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