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Marketing and Sponsorship

Huawei Named Title Sponsor Of South African Premier Soccer League Side Ajax Cape Town

Huawei announced its partnership with South African Premier Soccer League side Ajax Cape Town as the team’s official shirt sponsor for the current season. This is the first sport sponsorship deal by the technology company in South Africa. Ajax Cape Town joins Dutch Eredivisie side Ajax Amsterdam, Atletico Madrid, Ligue 1 side Paris St. Germain, Arsenal, AC Milan and Bundesliga sides Borussia Dortmund and Schalke as official football partners of Huawei. The value of the two-year sponsorship has not been disclosed. Huawei has the right to review this arrangement after year one and the option to extend the sponsorship for a further two years upon conclusion of the first two-year period (Ajax Cape Town).

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