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Belgian Formula One Racetrack Will Fight Nissan's Use Of Eau Rouge Trademark

A Belgian racetrack will contest an application by carmaker Nissan Motor Co.’s Infiniti brand to trademark “Eau Rouge,” one of F1's "most famous turns," according to Alex Duff of BLOOMBERG. Nissan "is seeking the trademark" for Infiniti’s Q50 Eau Rouge prototype, which may cost as much as $100,000 if produced. Spa-Francorchamps Circuit Dir Pierre-Alain Thibaut said that "it will challenge the application." Thibaut said, “It’s like they want to steal the brand from the circuit. We consider it exactly the opposite of fair play." Infiniti spokesman Stefann Weinmann said on Aug. 22 that Infiniti "is testing components for the car" and has not made a final decision on whether to produce the so-called super sedan, or on its name. Eau Rouge, or Red Water, is a sweeping uphill part of the circuit that is “arguably the most famous corner” in all F1. The circuit, which dates back to the '20s, "is owned by the regional Wallonian government." The U.S. Patent and Trademark Office said in a filing on its website that "it will publish the application on Nov. 4, opening a 30-day period for complaints." Thibaut said that Nissan also sought the "Eau Rouge" trademark in Japan. In April, "the circuit obtained a European Union trademark for the name" (BLOOMBERG, 10/20). 

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