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Marketing and Sponsorship

Marketplace Roundup: Barcelona Extends Estrella Damm Sponsorship Through 2018

Barcelona and beer brand Estrella Damm extended their sponsorship through the end of the '17-18 season. Estrella Damm will remain Barcelona's official beer in most of the world and will continue to have a presence at the Camp Nou (Barcelona). ... A-League side Perth Glory announced Smales Jewellers as a new sponsor for the '14-15 season. Smales will be the official luxury watchmaker and jeweler for Perth Glory (Perth Glory). ... League Championship side Sheffield United and nouriSH me now signed a new partnership deal making nouriSH me now the club's official nutritional drinks partner (Sheffield United). ... The Turkish Football Federation "signed a four year extension to its sponsorship deal" with Mercedes-Benz on Wednesday. The deal was first signed in '96 and the "new deal will be valid" till '18 (AA, 10/8).

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