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Marketing and Sponsorship

Marketplace Roundup: Man City's Yaya Touré Named Nissan Global Ambassador

Nissan announced Man City and Ivory Coast midfielder Yaya Touré as its newest global ambassador. The deal will see him work alongside Nissan's global UEFA Champions League and Orange Africa Cup of Nations 2015 partnerships (Nissan). ... Watchmaker Longines announced its official partnership for the final leg of the FEI Nations Cup Eventing 2014 at the Military Boekelo-Enschede (FEI). ... Chinese tire manufacturer Linglong Tire will become Bundesliga side Werder Bremen's newest advertising hoarding partner in the Weser Stadium. Linglong will fill places on the electronic hoarding as well as in the second row of advertising hoardings. The contract with the company from the province of Shandong, southeast of Beijing, runs until the end of the '14-15 season (Werder Bremen). ... Worcestershire wealth planner Sanlam renewed its commitment to Premiership Rugby side Worcester Warriors by announcing a new two-year sponsorship deal to rebrand the club's Pitchview Lounge as the Sanlam Suite. The Sanlam Suite will welcome hundreds of dining guests ahead of each Warriors game and will also be used for corporate events and functions throughout the year. Sanlam has long had a supportive relationship with the Warriors, through both sponsorship and as the club's employee benefit financial adviser (Warriors). ... Spanish second division side Sporting de Gijón and National Premier Soccer League side Storm FC announced that they have entered into a partnership that makes Storm FC the first and only official affiliate of Sporting in the U.S. Storm will have full access to elite players from Sporting’s football academy of Mareo. Sporting will loan a minimum of three U20 players to Storm FC for the NPSL season. This agreement also calls for the establishment of the first elite football academy outside of Gijon, Spain (Storm FC). ... Premiership Rugby side London Wasps has signed new long-term commercial partnerships with Land Rover and EMC (London Wasps).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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