DHL is being criticized on social media "for appearing to take advantage of Formula 1 driver Jules Bianchi's horrifying crash at the Japanese Grand Prix," according to Louise Jack of CAMPAIGN LIVE. The company, which is F1’s official logistics partner, posted some photos of Bianchi on the Facebook page, "Formula 1 Backstage by DHL," along with the text, "Ghastly accident in Japan. Jules Bianchi is fighting for his life. By clicking 'like' on this occasion, you’ll be sending Jules your best wishes for a speedy recovery." The post has apparently since been deleted, "but one of the photos used remains on the Facebook page and has a number of angry responses" (CAMPAIGN LIVE, 10/6). In London, Aaron Flanagan wrote DHL has been forced to apologize for the the post in which it "asked for 'likes'" regarding Bianchi's F1 crash. While most sent their heartfelt best wishes to the 25-year-old, DHL's media team "saw the opportunity to pick up a few extra Facebook likes, resulting in a backlash from international sport fans." They admit that although there was no harm intended with the post, "they understand why people would have taken it the wrong way." The apology said, "Based on feedback we've received about a post on Sunday regarding Jules Bianchi, we have removed the post and would wish to apologise for any offence caused" (DAILY MIRROR, 10/6).
