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Marketing and Sponsorship

Marketplace Roundup: Barcelona Signs New Sponsorship With Apamanshop Until '16

FC Barcelona has signed a new sponsorship agreement with Apamanshop, making the real estate agency chain, which has 1,066 offices, a regional sponsor of FC Barcelona in Japan until '16. The Japanese firm has obtained the right to use the Barça image as well as those of the players, who will appear in Apamanshop marketing campaigns in public spaces, airport and other mass transportation publicity, shop decoration, or promotional products, among others (FC Barcelona). ... FILA Korea signed a sponsorship contract with the Dutch Skating Federation (KNSB) "to support the national skating teams of the Netherlands." According to the agreement, FILA Korea "will supply jerseys, training wear, and shoes to the 150 speed skaters, short track skaters, and inline skaters" until '18 (BUSINESS KOREA, 10/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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