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Marketing and Sponsorship

La Liga Valencia Signs Three-Year Extension To Gaming Partnership With EA Sports

La Liga side Valencia has renewed its partnership with Electronic Arts for three years, reaffirming EA Sports as the club's official gaming partner. The extension was announced at the same time FIFA 15 was launched globally. FIFA gaming pods will be installed at the Mestalla Stadium Family Zone, Students Lounge and EA Sports Experiential Gaming Hub at Valencia CF Fanzone (Valencia). Valencia players Rodrigo Moreno and Rodrigo De Paul and former players Rubén Baraja and Carlos Arroyo opened the new EA Experience suite at Mestalla on Thursday night. The suite, located in the Tribuna section of the main stand, is designed to give gamers an immersive experience with state of the art sound, luxury "racing" seats and an 80-inch screen to play on (Valencia).

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