Turkish Airlines has agreed to become the title sponsor of the Japanese Professional Basketball League, the BJ-League. Along with the professional league name sponsorship, Turkish Airlines becomes the title sponsor of all other leagues organized by the Japanese Basketball Federation, including the All-Star Game, Playoffs, and Finals (Turkish Airlines). ... Ligue 1 side OGC Nice has signed a new partnership with
NetBet, with the company’s logos "set to appear on shirts above the
club’s badge for the rest of the season." Sportfive brokered the agreement (SOCCEREX, 9/29). ... ManU and technology company Abengoa on Monday announced a global partnership which will see the club
enhance and develop its sustainable business practices. Abengoa will identify, advise and implement sustainable ways in which ManU can save resources and reduce waste (ManU). ... Volkswagen signed a partnership deal with Serie A side Fiorentina in which the automaker will become the club's institutional and official automotive partner (Fiorentina). ... A-League side Brisbane Roar names Supacore its compression partner for the upcoming season. Supacore will provide compression gear for matches, training and rehabilitation throughout the '14-15 season, including the Asian Football Confederation Champions League (Brisbane Roar).
IN SPAIN: Logistics company Serveto renewed its sponsorship of Barcelona's basketball, handball, roller hockey and futsal teams for another two years. Serveto became the first logistics partner for the Catalan club in '13 (SPORT, 9/29). ... The Spanish Football League (LFP) signed an agreement with Chinese communications company Charm. Under the agreement, the LFP and Charm will join forces to promote the league's image in the Asian market. After signing the agreement, LFP President Javier Tebas met with Chinese FA General Secretary Jian Zheng and Chinese Super League President Ma Chengquan to evaluate the programs shared between China and Spain (LFP).