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Events and Attractions

Event Notes: Scottish Tourism Bosses Celebrate Ryder Cup As Success

Scottish tourism bosses "have hailed the success of the Gleneagles Ryder Cup and claimed it can become the launchpad to boost visitor numbers in Scotland." Around 45,000 golf fans from across the globe "packed the course on each of the three days’ play." VisitScotland has developed a worldwide £2M ($3.25M) marketing campaign "to reinforce the country's status as the 'home of golf' in the wake of the tournament." It is estimated the images of Scotland beamed out across the world were worth up to £40M ($65M) "in direct marketing benefit (Scotland DAILY RECORD, 9/29). ... Real Madrid will close out '14 with a friendly against AC Milan on Dec. 30. The Dubai Football Challenge will be held at The Sevens Stadium in the city, located in the UAE (Real Madrid).

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