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National Rugby League Expecting Historic Viewership, Merchandise Sales For Grand Final

The inclusion of National Rugby League sides South Sydney and Canterbury has ensured that "Sunday night's grand final will be the biggest premiership decider in NRL history," according to Brad Walter of the SYDNEY MORNING HERALD. With "two of the game's biggest-supported Sydney clubs," NRL officials are "predicting record television ratings and merchandise sales." All tickets for the grand final at ANZ Stadium are "expected to be sold by Tuesday morning." TV ratings during the finals "suggest that the premiership decider will be the most watched in history and will guarantee rugby league has four of the top five most-watched programs in Australia this year." NRL Commercial & Marketing Dir Paul Kind said, "You look at the combinations that have played over the years and I think the combinations of these two teams, their histories and their supporter bases, are the right mix for what will be the biggest grand final week we have seen." Both clubs are operating "pop-up merchandise stores, and there were long queues at Belmore on Sunday for Bulldogs grand final T-shirts, while Friday night's Souths-Roosters preliminary final was the most watched rugby league match besides Origin or a grand final" after drawing a TV audience of 1.195 million, including 835,000 in Sydney (SMH, 9/28).

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