Menu
Marketing and Sponsorship

Big Bash League Side Melbourne Renegades Signs Deal With Liquor Brand Cellarbrations

Australian liquor brand Cellarbrations has signed a two-year partnership with Big Bash League side Melbourne Renegades across two sponsor categories. The brand has inked an agreement to become the club’s co-major partner and coaches partner and its official alcohol retail partner. Cellarbrations branding will be included on the right breast of player media polos, all player training jerseys, coach and support staff media polos (right breast and collar), and the 12th and 13th man vests. The partnership with Cellarbrations is one of several deals inked by the Melbourne Renegades during the T20 Big Bash League offseason (Melbourne Renegades).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/09/25/Marketing-and-Sponsorship/Melbourne-Renegades.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/09/25/Marketing-and-Sponsorship/Melbourne-Renegades.aspx

CLOSE