BT Sport viewers will receive "more top flight TV
programming" following the launch of its BT Sport Extra "red button"
service in the U.K. and Ireland this weekend, according to ADVANCED TELEVISION. BT Sport Extra "will be on
air at selected times, providing viewers with additional content
alongside the already strong line-up on BT Sport 1, BT Sport 2 and ESPN." Launched on Sept. 19 on BT TV (except to those receiving the
service via a TV aerial) and on the Sky Digital Satellite Platform, with
the live broadcast of the Ligue 1 clash between
Bordeaux and Evian, BT Sport Extra "further extends the
broadcaster’s multi-platform offering, adding to the app and website,
btsport.com" (ADVANCED TELEVISION, 9/19). SPORTS MOLE's Danielle Joynson wrote this new development "comes ahead of next season's Champions League coverage on BT Sport, who will stream additional games from the red button." BT Sport Head Simon Green said, "Reach is at the heart of BT Sport and we are continually looking at new ways to enhance our viewers' experience" (SPORTS MOLE, 9/19).