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Marketing and Sponsorship

Marketplace Roundup: Jaguar Land Rover Japan Agrees To Partnership With Kei Nishikori

Jaguar Land Rover Japan agreed to a partnership with Japanese tennis player Kei Nishikori, appointing him as new ambassador for the brand in Japan (Jaguar). ... Serie A side AC Milan signed a partnership with electronic home appliances brand Hotpoint to be the club's premium sponsor for the new season. The company will actively promote the partnership with AC Milan through various channels and key activities. The deal was signed with the support of Infront Italy (AC Milan). ... Pro12 side Ospreys Rugby announced that CityJet will be the official matchday sponsor of the forthcoming Welsh derby clash against Cardiff at Liberty Stadium. The partnership will see CityJet feature in promotional and advertising activities in the build-up to the game and on matchday, including pitch-side branding, matchday program and in-stadium TV presence (Ospreys Rugby).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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