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Marketing and Sponsorship

Ligue 1 Side Paris St. Germain Announces Sponsorships With GDF Suez, Aurel BGC

Ligue 1 side Paris St. Germain has "confirmed two new commercial deals," according to SOCCEREX. The Ligue 1 champions "announced that energy firm GDF Suez has become a supplier of the club for the next three seasons, with the deal covering PSG’s men’s and women’s sides." The agreement builds on GDF Suez’s existing investments in sport, "which have traditionally centred on tennis through partnerships with the French Tennis Federation and Roland Garros." The club "also teamed up with Aurel BGC, the French division of financial brokerage BGC Partners." The two-season deal "sees the company become the club’s official broker and includes a host of promotional rights, such as the ability to use PSG players in marketing activities" in France and the U.S. (SOCCEREX, 9/17).

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