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FFA CEO David Gallop Announces 4-Month 'National Plan' For Australian Football

Everyone involved in football across Australia will play a part in making the sport the country’s No. 1 under an "ambitious new 'whole of game' plan," according to the AAP. Football Federation Australia CEO David Gallop announced Thursday "the start of a four-month consultation process with all stakeholders -- from the grassroots to national level -- to help lay out a blueprint for the game’s future." Gallop said that football "had massive potential," but did not have the money, resources or structures to harvest the opportunity. Gallop said, "We have many mouths to feed, but rarely do we have enough to go around." Gallop conceded the so-called “national plan” would not be an overnight fix and "would take longer than the next four-year World Cup cycle." He said, "But we need to start and the first step is to galvanize this generation to address this challenge" (AAP, 9/19). In Sydney, Sebastian Hassett wrote the success of the FFA Cup in its debut year "proved a wake-up call to the governing body," which has acknowledged it has not always adequately catered or listened to "the many arms of the octopus that make up Australian football." While extracting investment from the corporate world has proved difficult for football, the FFA believes that "there is a prime opportunity to find sponsors who seek engagement beyond the professional tier -- similar to NAB's deal with the AFL." Gallop said, "If you look at the sponsorship world of sport these days, sponsors are interested in not just branding at the professional level but a real connection to mums and dads at grassroots level, because that's where their customers come from. Football is uniquely placed to make that connection" (SYDNEY MORNING HERALD, 9/18). The AAP's Roje Adaimy wrote Gallop said that "the jump in revenue and general growth of the A-League over the last two years had brought more clubs closer to breaking even." Some "are even making profit." Gallop: "But we're not quite there yet. Obviously we want to be bigger than a 10-team competition." Gallop said that "more fans than ever were expected to flock to A-League games this season, with attendance set to pass two million for the first time in the competition's 10-year existence." The game "was also aiming for a fourth-straight year of TV ratings growth, with new rights agreements in India and Africa blowing out the weekly reach to 300 million people" (AAP, 9/18).

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