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Marketing and Sponsorship

Serie A Side Fiorentina Partners With Online Gaming Operator Betclic

Online gaming operator Betclic has agreed to a deal to become a top sponsor of Serie A side Fiorentina, according to IGAMINGBUSINESS. Under the deal, the terms of which were not disclosed, Betclic "will benefit from various branding opportunities around the club’s Stadio Artemio Franchi home stadium." In addition, Betclic "will work alongside Fiorentina to develop joint online and offline activities for supporters." Betclic and Fiorentina "will also collaborate on various digital and social media initiatives" (IGAMINGBUSINESS, 9/16).

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