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UEFA Set To Introduce 'Week Of Football' With Matches On TV Every Night Of The Week

UEFA will "introduce what it calls the 'Week of Football,'" according to Gabriele Marcotti of the WALL STREET JOURNAL. The idea "is simple." For most of the season, there is some kind of top-notch football on TV "every night of the week." The exception "has been international breaks." On those occasions, "you might go as much as 10 out of 12 days without any kind" of decent football being played on your TV. You do not need "a specialist in time and resource management to realize just how inefficient that is from a business perspective and how unfriendly it is to the fans." The "absurdity of not playing games on weekends and scheduling every match at roughly the same time is evident." UEFA's plan to address that with the "Week of Football" kicked off at the beginning of the month with the first int'l break of the season. It will get into full swing in October, "when teams will play either Thursday-Sunday, Friday-Monday or Saturday-Tuesday double-headers." Traditionally, national teams "have always enjoyed enormous audiences in their own countries." But because "other marquee games usually kicked off at around the same time, few tuned in." Not "on this occasion." In the U.K., predictably, 6.5 million "watched England's game in Switzerland Monday, but, on Tuesday, a further 750,000 saw Holland lose away to the Czech Republic on ITV4." Or take Denmark, where UEFA said that 628,000 watched the Danes on Sunday, but another 94,000 caught Switzerland vs. England on Monday and a further 85,000 stuck around for Czech Republic vs. Holland on Tuesday. Key to this "is UEFA's central marketing and sale of rights to qualifying games, as well as certain marquee friendlies" (WSJ, 9/14).

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