McLaren Chief Ron Dennis Believes F1 Teams Must Change To Keep Fans Interested

McLaren Group Chair & CEO Ron Dennis believes that F1 teams "need to re-invent themselves if they are to survive in the current multi-media world and attract a wider fan base," according to ITV. With F1 audiences declining, both watching at home on TV and at some circuits, Dennis feels that "he has to take the initiative rather than sit and wait for instructions." Dennis said, "I think Formula One teams need to re-invent themselves. You can't wait for other people to do it. ... The model we have is the model we've evolved over the years, and evolution is not always a good way to move forward." Dennis feels that "more could be done across the board, though, to make F1 more attractive to fans, sponsors, investors and promoters." Dennis: "My own view is we should commission stylists to create what a new F1 car should look like. It should be something where a child is itching to grab it and go 'zoom, zoom.' It has to be futuristic" (ITV, 9/12).