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Indian Super League Banks On Television Commercial To Attract Football Fans

The Indian Super League that kicks off Oct. 12 "is banking on" its new TV commercial "C'mon India! Let's football" to capture the imagination of the 1.2 billion people of the country, according to IANS. The first commercial "marks the start of the league's lead up to a 36-day, 360 degree launch marketing campaign." The campaign "C'mon India! Let's football" has been conceptualized by Ogilvy & Mather and features a "peppy soundtrack composed by Amit Trivedi." It "captures the spirit of hundreds of millions of fans across India" and was shot in more than 20 locations across the country (IANS, 9/11). The PTI reported the campaign features "a panoramic 100 second film." The film "was a magnum-opus project shot across 20 plus locations in India by Manoj Pillai (ThinkPot films)." The campaign was launched during Sunday's T20 cricket match between India and England -- "followed by a heavy promotional blitz across Star Network." Social media sentiment for the campaign is "very positive" (PTI, 9/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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