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National Rugby League Suffers Hit As TV Ratings Down For Second Year In A Row

For the second year running, the National Rugby League "has suffered a major ratings hit with TV audiences down by another 3.6 million across Australia and New Zealand" in '14, according to Josh Massoud of the Sydney DAILY TELEGRAPH. The final TV ratings figures for the 26-round regular season "reveal significant drops for all three official broadcasters -- Channel Nine, Fox Sports, and Sky New Zealand." With fans increasingly turning to social and digital media, "Nine’s lost an estimated 2.3 million viewers across all free-to-air slots for competition matches." That equates to a 7% "slump on last year," which, in turn, was down 3.8% on '12. Pay-TV ratings "are slipping away even faster," with NRL audiences for Fox Sports games on Saturday, Sunday and Monday down 10% -- a loss of 1 million sets of eyeballs across the regular season. And in New Zealand, "where the Warriors failed to make the finals for the third straight season," ratings were down a "whopping" 21% from 12 months ago. The "great irony of back-to-back seasons of plummeting ratings is their coincidence with code’s richest-ever broadcast deal" -- a five-year contract worth A$1.025B ($939M) (DAILY TELEGRAPH, 9/11).

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