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Marketing and Sponsorship

Marketplace Roundup: Williams Advanced Engineering Partners With XALT Energy

Williams Advanced Engineering, the engineering services and technology business of the Williams Group, announced a partnership agreement with XALT Energy, supplier of the lithium ion cells for the Williams’ battery in the Formula E racing series. XALT Energy will become an official partner of Williams Advanced Engineering, with the company’s logo featuring on the Williams Advanced Engineering website and other marketing materials (Williams F1). ... Premiership rugby side Harlequins announced that MaxiNutrition joined the club as its official nutrition partner. The two-year partnership will see MaxiNutrition provide the squad with nutritional support and a range of products (Harlequins).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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