Menu
Marketing and Sponsorship

ManU's $247M Summer Spending 'Only The Beginning' As Club Rakes In Revenue

ManU has warned Premier League rivals that its £150M ($247M) summer spending spree "is only the beginning," after raking in "huge commercial revenue" from its sponsors, according to Alex Miller of the London DAILY MAIL. Far from "putting away the cheque book," sources close to the club said that "the hunt for further Galacticos will continue, paid for by the expanding commercial revenues generated by the club, described as more than sufficient to fund the current and additional player costs." In the latest full-year accounts released for the club, covering the '12-13 season, ManU’s "commercial operation pulled in" £152.5M ($251M). However that figure "has grown dramatically," with estimates suggesting that figure will be closer to £190M ($313M) when the next full-year results -- which cover '13-14 -- are released later this month. Accounts covering the current season "are expected to show commercial income" closer to £240M ($395M) when they are released next year. The club’s "unprecedented spending spree is being paid for by a number of major deals." According to the club’s official website, "the club currently has 29 sponsors and commercial partners." These include the £47M ($77M)-a-year "shirt sponsorship deal with Chevrolet." ManU's "world-record deal" was agreed and signed in '12 on terms of $559M over seven years, starting this season. Chevrolet has replaced ManU’s previous deal with Aon, which was worth £20M ($33M) a year. Next season "will see the start of another record-breaking deal" when adidas takes over from Nike as the club’s kit provider in an agreement worth a "staggering" £750M ($1.2B) over 10 years -- £75M ($123M) a year (DAILY MAIL, 9/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/09/04/Marketing-and-Sponsorship/ManU-sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/09/04/Marketing-and-Sponsorship/ManU-sponsors.aspx

CLOSE