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SBD Global/September 3, 2014/Media

Seven West Media Wins Broadcast Rights To Magic Millions Horse Race

The "richest horse race" in Queensland is now part of Seven West Media's "growing sport broadcast portfolio after a long-term agreement was signed with Magic Millions Sales Pty Ltd.," according to Clare Kenyon of the WEST AUSTRALIAN. The deal comes "just weeks after SWM" locked in the 2016 Rio Olympics, 2020 Tokyo Olympics and 2018 Gold Coast Commonwealth Games (WEST AUSTRALIAN, 9/2). In Sydney, Darren Davidson reported Magic Millions co-Owners Gerry Harvey and Katie Page, the "husband and wife team" behind retail major Harvey Norman, "are betting a switch from previous rights holder Nine to the home of racing will prove to be a step up for the carnival as they seek to reach more viewers and export the rights to international markets." Page said, "Channel 7 own racing and do an extraordinary job. The brand that wasn't sitting in the tent was Magic Millions. We were the last part of the jigsaw." For Seven, the "multi-platform tie-up continues its aggressive push into sports rights and ­extends its growing links to Queensland, where the top-rated network has a large regional ­audience." Financial terms of the Magic Millions agreement were not ­disclosed (THE AUSTRALIAN, 9/2).
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