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SBD Global/September 3, 2014/Marketing and Sponsorship

Marketplace Roundup: Werder Bremen Agrees To New Partnership With One.de

Bundesliga club Werder Bremen has agreed to a new partnership with online electronics retailer one.de to become the team's new IT partner. One.de will be visible on LED boards inside the Weser stadium during the '14-15 season (Werder Bremen). ... Juventus confirmed an agreement with Trussardi which sees the Italian fashion company continue to be the club’s official formal suit supplier for the next two seasons. Designed by Levriero, the blue pinstripe suits will be worn for the next two terms (Juventus). ... England Hockey and synthetic surfacing supplier Notts Sport announced an official partnership that sees Notts Sport become the official facilities partner. The new partnership means Notts Sport will work with England Hockey to ensure that clubs, schools and local authorities can deliver new and refurbished hockey facilities to help grow the game in communities up and down the country. Notts Sport is the official club weekend partner of England Hockey beginning in '15. The nationwide event runs annually each September, providing a series of events at hockey clubs around the country (England Hockey).

CATCHING SALMON: JudoScotland announced that the Scottish Salmon Company will be its new headline sponsor. The connection between the Scottish Salmon Company and Judo Scotland came from Scottish judoka George Kerr, when the business got involved in supporting judo in the Outer Hebrides, where it has a processing plant and 26 salmon farm sites (JudoScotland). ... Serie A side Torino FC extended its sponsorship deal with the Italian branch of Japanese automotive brand Suzuki for an extra year. The Suzuki logos will remain on the chest of the team's shirts for the remainder of the '14-15 season (SOCCEREX, 9/2).
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