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SBD Global/September 3, 2014/Marketing and Sponsorship

Irish Telecom UPC To Sponsor Newstalk's EPL Coverage As Part Of $2.6M Campaign

Irish telecom UPC has launched its "biggest ever new season kick-off" with a €2M ($2.6M) marketing campaign, which it said will highlight more sports, according to Karina Corbett of BUSINESS AND LEADERSHIP. The campaign includes "heavyweight TV and radio media advertising across the main national channels" with 45% of the budget targeting broadcast and the remainder focused on print, digital media and outdoor. UPC has "also focused on radio station sponsorship for the first time as the new title sponsor" of Premier League coverage on Newstalk's "flagship sports programme Off the Ball" (BUSINESS AND LEADERSHIP, 9/2).
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